IMNG Market Combination Discount Program

CNS PowerBuy
Combination rates for advertisers who place the same product, same size ad unit in the same issue date of Clinical Psychiatry News and Clinical Neurology News.  Advertisers receive 12% off the individual black-and-white rates of each publication as well as 10% off color.  Offer applies to full-run ads only.  Please refer to 2008 Combination Rate Card for discounted rate schedule.

Additional Market Combination Discount Program
Reach across specialties and create savings!
Combination discounts are available for advertisers placing insertions for the same product during the same month in IMNG and Elsevier Society News Group newspapers.

Please refer to the 2008 Combination Rate Card.  If the combination is not listed, please contact Joan Friedman, Advertising Services Manager, for rate calculations. (973) 290-8211 j.friedman@elsevier.com

New Product Launch Program

• Place your new product launch unit in four (4) consecutive issues of Clinical Neurology News and receive 50% off the space and color charges of your fourth (4th) insertion.
• Only new products or line extensions are eligible for this program.
• Pre-launch ad units are not eligible.
• Launch ad unit must be same size for all four insertions.
• Discounted ad unit counts towards frequency.
• All IMNG combination discounts apply.
• Launch Program cannot be combined with Continuity Program.
• Premium position charges do not qualify for 50% discount.
• Full-run ads only.

“No-Brainer” Continuity Discount Program
Select One Program Options (Programs cannot be combined)

1. Run six (6) insertions for the same product in Clinical Neurology News during 2008 and receive your 7th insertion for FREE.  Ads do not need to run consecutively.
2. Run ten (10) insertions for the same product during 2008 and receive your 11th and 12th insertions for FREE.

Varying ad unit sizes will be averaged to determine size of free ad unit.  Premium positions qualify for free space only; premium charges still apply.  Full-cost, split-run advertisers qualify; for ROB ads, production charges apply to free insertions.

King-Four Plus Discount Program

• Convert any 4-page or larger A-size ad unit (insert or ROB) to a high-impact king-size ROB unit at A-size ROB ad rates!
• 4-color charges included in price
• 5-color ads subject to additional color charges
• Full-run ad units only.
• Applies to any Combination Buy.

Double Impact Discount Program
Extra Impact with Cost Efficiency

• Run two insertions for the same product in the same issue of Clinical Neurology News and the second advertising unit is discounted 30% off earned black-and-white rate.
• When ad units differ in size, the 30% discount is applied to the smaller ad unit.
• Full color charges apply on both ads; no position guarantees.
• Can be used in combination with King-Four Plus and Continuity Discount Programs.
• Program applies to full-run ads only.

IMNG 2008 Prepay Parameters

• Prepayment for six (6) months of ad space will earn a 4% discount on space and color.
• Prepayment for the full year will earn a 5% discount on space and color.
• Prepayment program may be used in combination with Market Combinations, King-Four Plus and Corporate Discount Programs.
• Prepayment space non-cancelable.
• This program is in effect for calendar year 2008.