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Earned Frequency
Earned frequencies are determined by number of insertions in all IMNG and Elsevier Society News Group newspapers and Elsevier Oncology publications to provide maximum frequency discounts to advertisers regardless of size. Space purchased by a parent company and subsidiaries is combined in calculating earned rate. When number of insertions is greater or less than indicated by contract, rates are adjusted accordingly.
Volume Corporate Discount
IMNG and Elsevier Society News Group newspapers and Elsevier Oncology publications are offering a Volume Corporate Discount for 2008. The discount level is based on either the company’s spend level in 2007 or projected spend level for 2008. Eligibility is based on gross dollars and will be earned on first dollar spent. The corporate discount will be subject to adjustment at year-end if company’s spend level earns next level discount. The scale of the discount is as follows:
| Gross Dollars |
Percentage Discount |
$500,000
$750,000
$1,000,000
$1,500,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000 |
1%
1.5%
2%
3%
4%
5%
6%
7% |
Simplified Incentive Program
- Advertisers whose total advertising spend level is $1,750,000 or above may choose to take advantage of IMNG’s Simplified Incentive Program (SIP).
- SIP is a percentage discount calculated individually for each advertiser and is in lieu of all other incentive programs for 2008, including Continuity, King-Four Plus, Double Impact, Prepayment, New Product Launch, and Corporate Volume Discount Program.
- The PowerBuy and all IMNG Combination rates are still applicable.
- Certain frequency level must be reached for advertisers choosing the SIP.
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