Description

Website usage grows on a daily basis. Take advantage of the name recognition value of Elsevier/IMNG websites to place advertising on our sites. Choose from a variety of positions and sizes.

1. Banner ads can be placed in selected areas of many publication sites, together with links to the client homepage, journal proceedings, and more.
2. Banner ads and online sponsorships provide vast exposure to your target audience with measured results.

Positions and Dimensions
Five positions are offered, with a rotation of up to three ads in each. Banner types 4 and 5 can support rich media.

• Banner 1: Tile ad: 120x60 pixels
  Left-hand navigation bar (appears on all of the newspaper’s Web pages)

• Banner 2: Tile ad: 125x125 pixels
  Left-hand navigation bar (appears on all of the newspaper’s Web pages)

• Banner 3: Horizontal banner: 335x80 pixels
  Bottom of Home Page and Table of Contents only (does not appear on any additional pages)

• Banner 4:  Leaderboard: 728x90 pixels(Rich media position)
  Horizontal ad above the newspaper name plate on Home Page, TOC page, search results and non-article pages

• Banner 5: Wide skyscraper: 160x600 pixels(Rich media position)
  Vertical ad that runs in right-hand column on Home Page, TOC page, search results  and non-article pages

Creative Specifications

• Banners 1, 2 and 3
  • Required resolution: 72 dpi
  • Acceptable file format: GIF or JPEG
  • File Size: 15K maximum
  • 8K to 10K, preferred
  • Color palette: 216 (for GIF files)
  • Rotation: Accepted
  • Animation: Maximum 3 loops of animation, up to 7 seconds of duration
  • Impression target, click-through URL and estimated start/end dates must be provided for each ad before posting
• Banners 4 and 5  (Rich media positions)
  
  • Required resolution: 72 dpi
  • Acceptable file format: GIF,JPEG, rich media (e.g., Flash)
  • File Size: 30K Maximum
  • Smaller files will load more quickly for end user
  • No additional charges for extra handling by DART team
  • Large files may require compression to send via e-mail
  • Color palette: 216 (for GIF files)
  • Creatives with a white background must have a border to distinguish the ad in an effective and efficient way.
  • Rotation: Accepted
  • Animation: Maximum 3 loops of animation, up to 7 seconds of duration
  • Impression target, click-through URL and estimated start/end dates must be provided for each ad before posting

Rich media ads

• The leaderboard and wide skyscraper ads can support rich media (e.g., Flash).
• Acceptable file types for rich media are .fla and .swf .
• All Flash files must be submitted with a backup .gif or .jpg file AND the target URL.
• Submitting the back up file (gif or jpg) ensures that an ad will be delivered if the user’s computer does not support Flash.